VIN+

Vin+ wanted to strengthen customer loyalty and increase repeat purchases. To achieve this, they developed a dedicated loyalty app that allows customers to earn points on every transaction, redeem rewards, access exclusive discounts, and explore the product catalog.

• Introduced a point-based system where customers earn rewards on every purchase.
• Implemented tier gamification to incentivize higher spending.
• Provided a digital product catalog for easy browsing and discovery.

1. Points-Based Reward System (Earn Points on Every Transaction)

• Customers earn points for every purchase.
• Bonus points for special promotions or bulk purchases.
• Points can be redeemed for discounts, gifts, or exclusive items.

2. Rewards & Discounts

• Exclusive member-only discounts on selected products.
• Personalized offers based on shopping history.
• Limited-time promotions and special event rewards.

3. Tier Gamification

• Multiple membership tiers (e.g., Silver, Gold, Platinum) based on spending.
• Higher tiers unlock better rewards, discounts, and exclusive perks.
• Progress tracking to encourage customers to level up.

4. Digital Product Catalog

• Browse the latest wine selection with detailed descriptions.
• Filter by type, region, and price for easy discovery.
• Integrated purchase or wishlist option for future buys.

5. In-App Transactions

• Secure digital payments for a seamless shopping experience.
• Track purchase history and rewards balance.
• QR code-based transactions for in-store purchases.

6. Notifications & Engagement

• Push notifications for new arrivals, promotions, and rewards updates.
• Event invitations for wine tastings or exclusive sales.
• Birthday or anniversary perks for personalized engagement.